American Express | booklet

Rewards are fun. How American Express talked about them wasn't, really. For a re-branding of Membership Rewards, I helped create a lighter voice and was editorial director and writer for the prototype web site and this 82-page program guide. With Siegel + Gale.

x

Healthways | brochure

New health care ideas will never fly without doctors on board. The goal: make the case in a way that is professional, yet also inspiring. I wrote this notional flyer for Healthways who wanted to show a client, Blue Cross of Hawaii, how a new program could be promoted to doctors.

x

GSA | brochure

A new account management web site meant big changes for Government Services Administration vendors. My brief: create an introductory brochure using a straightforward voice and a clear, simple information architecture. With Siegel + Gale.

x

LAPTOP/gadget | magazine

I managed 22 writers working on 65 stories, but my best move was putting Super Grover 2.0 on the cover. I was the editorial director for this 128-page special issue of LAPTOP magazine (selected pages and stories shown here).

x

Drexel Online Journal | essay

After this piece was published, I began saying "humorist" when people at cocktail parties asked me what I do. This essay has a little fun (or so I hope) with the world of marketing.

x

BlackRock | web site

After 20 years behind the curtain, the world's largest asset manager decided to step out on stage. I helped create the architecture for a new corporate web site, then did all the content development and writing for 60+ web pages (five shown here).

x

CH2M | brochure

This engineering firm routinely pulls off feats you can't believe, but what we really wanted to show was their human side. I was the editorial director and writer for this 24-page brand brochure. With FutureBrand.

x

Adobe | web, packaging

Features and specs vs. creativity. How do you connect them? Across five consecutive versions of Photoshop Lightroom, I've written all the core marketing copy, including 30+ web pages, 15 collateral pieces, and five sets of retail packaging (selected samples here).

x

E*TRADE | video script

E*TRADE wanted to introduce a cool new widget, but the company's clients are busy, so that means get in, say it, and get out.

x

Marsh | story cards

The world's largest commercial insurance broker promises to help companies turn risk into a competitive edge. What exactly does that mean? I wrote the back (text-only) side of these six story cards. With SYPartners.

x

Microsoft | advertorial, education

When Microsoft set out to poach creative pros from the Mac world, it was critical to speak the audience's language, authentically and confidently. I researched and wrote this web article on color management for professional photographers.

x

Smart Business Magazine | article

Interview 30 executives, research a dozen new technologies, juggle hundreds of facts, find the market metrics. Then synthesize it all in 3,000 words. This sidebar on the future of employee training is part of a feature article I wrote about E-learning in business and education.

x

Eamon Hickey

writing + content strategy + editorial direction

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American Express | booklet

Rewards are fun. How American Express talked about them wasn't, really. For a re-branding of Membership Rewards, I helped create a lighter voice and was editorial director and writer for the prototype web site and this 82-page program guide. With Siegel + Gale.

Healthways | brochure

New health care ideas will never fly without doctors on board. The goal: make the case in a way that is professional, yet also inspiring. I wrote this notional flyer for Healthways who wanted to show a client, Blue Cross of Hawaii, how a new program could be promoted to doctors.

GSA | brochure

A new account management web site meant big changes for Government Services Administration vendors. My brief: create an introductory brochure using a straightforward voice and a clear, simple information architecture. With Siegel + Gale.

LAPTOP/gadget | magazine

I managed 22 writers working on 65 stories, but my best move was putting Super Grover 2.0 on the cover. I was the editorial director for this 128-page special issue of LAPTOP magazine (selected pages and stories shown here).

Drexel Online Journal | essay

After this piece was published, I began saying "humorist" when people at cocktail parties asked me what I do. This essay has a little fun (or so I hope) with the world of marketing.

BlackRock | web site

After 20 years behind the curtain, the world's largest asset manager decided to step out on stage. I helped create the architecture for a new corporate web site, then did all the content development and writing for 60+ web pages (five shown here).

CH2M | brochure

This engineering firm routinely pulls off feats you can't believe, but what we really wanted to show was their human side. I was the editorial director and writer for this 24-page brand brochure. With FutureBrand.

Adobe | web, packaging

Features and specs vs. creativity. How do you connect them? Across five consecutive versions of Photoshop Lightroom, I've written all the core marketing copy, including 30+ web pages, 15 collateral pieces, and five sets of retail packaging (selected samples here).

E*TRADE | video script

E*TRADE wanted to introduce a cool new widget, but the company's clients are busy, so that means get in, say it, and get out.

Marsh | story cards

The world's largest commercial insurance broker promises to help companies turn risk into a competitive edge. What exactly does that mean? I wrote the back (text-only) side of these six story cards. With SYPartners.

Microsoft | advertorial, education

When Microsoft set out to poach creative pros from the Mac world, it was critical to speak the audience's language, authentically and confidently. I researched and wrote this web article on color management for professional photographers.

Smart Business Magazine | article

Interview 30 executives, research a dozen new technologies, juggle hundreds of facts, find the market metrics. Then synthesize it all in 3,000 words. This sidebar on the future of employee training is part of a feature article I wrote about E-learning in business and education.

CH2M | brochure

This engineering firm routinely pulls off feats you can't believe, but what we really wanted to show was their human side. I was the editorial director and writer for this 24-page brand brochure. With FutureBrand.

BlackRock | web site

After 20 years behind the curtain, the world's largest asset manager decided to step out on stage. I helped create the architecture for a new corporate web site, then did all the content development and writing for 60+ web pages (five shown here).

American Express | booklet

Rewards are fun. How American Express talked about them wasn't, really. For a re-branding of Membership Rewards, I helped create a lighter voice and was editorial director and writer for the prototype web site and this 82-page program guide. With Siegel + Gale.

E*TRADE | video script

E*TRADE wanted to introduce a cool new widget, but the company's clients are busy, so that means get in, say it, and get out.

GSA | brochure

A new account management web site meant big changes for Government Services Administration vendors. My brief: create an introductory brochure using a straightforward voice and a clear, simple information architecture. With Siegel + Gale.

Microsoft | advertorial, education

When Microsoft set out to poach creative pros from the Mac world, it was critical to speak the audience's language, authentically and confidently. I researched and wrote this web article on color management for professional photographers.

Drexel Online Journal | essay

After this piece was published, I began saying "humorist" when people at cocktail parties asked me what I do. This essay has a little fun (or so I hope) with the world of marketing.

Healthways | brochure

New health care ideas will never fly without doctors on board. The goal: make the case in a way that is professional, yet also inspiring. I wrote this notional flyer for Healthways who wanted to show a client, Blue Cross of Hawaii, how a new program could be promoted to doctors.

Marsh | story cards

The world's largest commercial insurance broker promises to help companies turn risk into a competitive edge. What exactly does that mean? I wrote the back (text-only) side of these six story cards. With SYPartners.

LAPTOP/gadget | magazine

I managed 22 writers working on 65 stories, but my best move was putting Super Grover 2.0 on the cover. I was the editorial director for this 128-page special issue of LAPTOP magazine (selected pages and stories shown here).

Smart Business Magazine | article

Interview 30 executives, research a dozen new technologies, juggle hundreds of facts, find the market metrics. Then synthesize it all in 3,000 words. This sidebar on the future of employee training is part of a feature article I wrote about E-learning in business and education.

Adobe | web, packaging

Features and specs vs. creativity. How do you connect them? Across five consecutive versions of Photoshop Lightroom, I've written all the core marketing copy, including 30+ web pages, 15 collateral pieces, and five sets of retail packaging (selected samples here).

Healthways | brochure

New health care ideas will never fly without doctors on board. Our goal: make the case in a way that is professional, yet also inspiring. I wrote this flyer for Healthways who wanted to show a client, Blue Cross of Hawaii, how a new program could be promoted to doctors.

Drexel Online Journal | essay

After this piece was published, I began saying "humorist" when people at cocktail parties asked me what I do. This essay has a little fun (or so I hope) with the world of marketing.

Smart Business Magazine | article

Interview 30 executives, research a dozen new technologies, juggle hundreds of facts, find the market metrics. Then synthesize it all in 3,000 words. This sidebar on the future of employee training is part of a feature article I wrote about E-learning in business and education.

LAPTOP/gadget | magazine

I managed 22 writers working on 65 stories, but my best move was putting Super Grover 2.0 on the cover. I was the editorial director for this 128-page special issue of LAPTOP magazine (selected pages and stories shown here).

GSA | brochure

A new account management web site meant big changes for Government Services Administration vendors. My brief: create an introductory brochure using a straightforward voice and a clear, simple information architecture. With Siegel + Gale.

Microsoft | advertorial, education

When Microsoft set out to poach creative pros from the Mac world, it was critical to speak the audience's language, authentically and confidently. I researched and wrote this web article on color for professional photographers.

Marsh | story cards

The world's largest commercial insurance broker promises to help companies turn risk into a competitive edge. What exactly does that mean? I wrote the back (text-only) side of these six story cards. With SYPartners.

E*TRADE | video script

E*TRADE wanted to introduce a cool new widget, but the company's clients are busy, so that means get in, say it, and get out.

Adobe | web, packaging

Features and specs vs. creativity. How do you connect them? Across five consecutive versions of Photoshop Lightroom, I've written all the core marketing copy, including 30+ web pages, 15 collateral pieces, and five sets of packaging (selected samples here).

American Express | booklet

Rewards are fun. How American Express talked about them wasn't, really. For a re-branding of Membership Rewards, I helped create a lighter voice and was editorial director and writer for the prototype web site and this 82-page program guide. With Siegel + Gale.

BlackRock | web site

After 20 years behind the curtain, the world's largest asset manager decided to step out on stage. I helped create the architecture for a new corporate web site, then did all the content development and writing for 60+ web pages (five shown here).

CH2M | brochure

This engineering firm routinely pulls off feats you can't believe, but what we really wanted to show was their human side. I was the editorial director and writer for this 24-page brand brochure. With FutureBrand.