Eamon Hickey

writing + content strategy + editorial direction

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Adobe | web, retail packaging

 

Features and specs vs. creativity. How do you connect them? Across five consecutive versions of Photoshop Lightroom, I've written all the core marketing copy, including 30+ web pages, 15 collateral pieces, and five sets of retail packaging (selected samples here).

Adobe Lightroom web and packaging copy Adobe Lightroom web and packaging copy

(click to view or download pdf)

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© Eamon Hickey LLC 1999-2016

Adobe Lightroom web and packaging copy Adobe Lightroom web and packaging copy

Adobe | web, retail packaging

 

Features and specs vs. creativity. How do you connect them? Across five consecutive versions of Photoshop Lightroom, I've written all the core marketing copy, including 30+ web pages,

15 collateral pieces, and five sets of retail packaging

(selected samples here).

Adobe Lightroom web and packaging copy Adobe Lightroom web and packaging copy

(tap to view or download pdf)

writing

content strategy

editorial direction

Adobe Lightroom web and packaging copy Adobe Lightroom web and packaging copy

(tap to view or download pdf)